Bulgari originated from Rome. Every year, starting from the promotion of the Italian aesthetic spirit, a large-scale exhibition is held to convey the Italian Luxury Life style. This year, it peaked again and together with TAIPEI 101, it organized ‘Italian style and bright Taipei.’ , Serpenti Taipei 101 Lighting ‘event, there will be an amazing Serpenti giant snake-shaped lighting artwork extended from jewellery craftsmanship, according to the appearance of the Taipei 101 building, and become a’ sweet spot to light up Taipei ‘.
To welcome such a heavyweight performance, Bulgari Taiwan invited Mr. Antoine Pin, Managing Director of Bulgari Greater China and Australia, and Ms. Song Wenqi, Chairman of Taipei 101 to attend the lighting ceremony; also invited special fans of the Serpenti series Actress Guan Ying attended the event. She is famous for her elegant taste. She wears a Bulgari top-level Serpenti diamond necklace with a total weight of more than 100 carats. Among them, more than 50 carats of fancy cut diamonds are arranged on the other side of the necklace to form the scales of the snake body. A total of 70 diamonds gradually extend to the snake tail, showing the gorgeous beauty of Serpenti.
After traveling through Serpenti art lighting exhibitions in important global cities such as New York, Tokyo, Beijing, and Shanghai, this year’s fifth stop climbed to the top of Taipei’s ‘TAIPEI 101’. Taipei 101, once the world’s tallest skyscraper, was one of the most “hard” challenges in Serpenti’s giant installation art history, but it also proved that for Bulgari, there is no limit to aesthetic craftsmanship, only infinite. Serpenti, which contains the essence of Italian culture and jewellery design, met in the air with Taipei 101, the highest cultural landmark in Taipei. It is like a cross-temporal cultural and craftsmanship confrontation, and it will warm up Taipei for the 2016 design capital of the world in advance.
At the same time, the Bulgari boutique in Taipei 101 Shopping Center will also hold a Serpenti theme exhibition, displaying a series of classic creations inspired by Serpenti.
Centuries of Italian style
For more than 130 years, Rome has been at Bulgari, not only inseparable from the brand’s Italian descent, but also an inexhaustible source of inspiration for centuries. As early as 1884, the magnificent dome of this ‘eternal city’ of Rome has been displayed on Bvlgari’s unique egg-faced gemstone cutting, and the delicate symmetrical geometric patterns often seen in the brand’s jewelry design are reproduced The pure lines of ancient Roman ruins; classic geometric elements and beautiful flower shapes from the Renaissance Italian gardens, perfectly integrated into the latest jewellery collection; Baroque art of the 17th century meanders in platinum or gold; The life style of “La Dolce Vita” during the sweet life has further urged Bulgari to create its original charm and create a top-notch Italian jewellery style with bright and colorful colors, luxurious appearance, and symmetrical perfection. It has a history of 2700 years in Rome. It has brought brilliant art, architecture and culture, and also nourished the bright light of Bulgari. Rome’s deep aesthetics and cultural heritage, coupled with Bulgari’s rich and vivid enthusiasm and love for gems, make the art and culture essence of different dynasties in Rome seem to condense in Bulgari, not only has created countless beautiful styles Italian jewelry also brings joy and happiness, creating people’s hope for a better life.
Among them, the serpent symbolizing wisdom in ancient Greek and Roman culture was interpreted by Bulgari’s innovative thinking as early as the 1940s. It has been a strong and powerful snake-shaped watch series to interpret, and has since become a very important in Bulgari brand history. Theme of.
Symbol of wisdom and power-Serpenti
As early as in ancient Greek and Roman times, snakes were both sacred and mysterious. Serpents were often used as decorative elements. For example, in Greek and Roman mythology, the goddess of wisdom and victory both held shields with snake patterns in their hands. . The Greeks believed that the snake was the embodiment of wisdom and a symbol of healing miracles. The son of the sun god Apollo, the god of healing, AESCULAPIUS, was holding a snake on it, which is also the current medical symbol ‘snake emblem.’ ‘.
In addition, the snake symbolized the wisdom of King Solomon in Egypt. The cobra god was the protector of the ancient Egyptian monarch. It is a sign and symbol of showing off power and deterring the enemy. In India and South America, the snake is regarded as a god of water, creation and Rich God.
In the East, snakes also have sacred and auspicious symbols. The legendary ancient emperor Fuxi, together with son-in-law, is respected as the ancestor of humans. In mythology, they all have the characteristics of the head of the snake (dragon). Many gods in the ancient Chinese mythical ‘Shan Hai Jing’ are also snake bodies or snake heads. . In addition, the earliest collection of Chinese poetry ‘The Book of Songs’ also mentioned that dreaming of snakes and snakes is a good sign; because the snake can shed its skin and seek a new life, it means endless life. It is also a symbol of good fortune in the folk. Therefore, the pattern of ‘snake disc rabbit’ is often seen in the art of paper cutting, which symbolizes the extension and regeneration of life.
In both Eastern and Western cultures, snakes have similar symbolic meanings such as royal family, power, wisdom, wealth and eternal life. But at the same time the snake also has the impression of danger and challenge taboo. Such a strong contrast image makes the snake unique and charming, even Bulgari.
The charm of timeless Serpenti
If color is the essence of Bvlgari jewelry, snake should be its DNA. In jewellery culture, snakes are special breeds, which are especially distinctive for Bulgari. At the beginning of the 20th century, many brands took snake as inspiration, but Bulgari took the lead in applying the theme of snakes to watches. The snake-shaped watch made of yellow gold, the snake head is realistic and the snake tail is set with diamonds. The snake body is retractable. The ductile tube design, the craftsman responsible for the production required many years of skill and excellent handwork to create such a unique work, was a major initiative at the time.
By the 1960s and 1970s, the Serpenti series of serpentine designs had become Bulgari’s representative design. Today, the Serpenti series launches a new head-to-tail overlapping jewelry watch. In addition to the more comfortable bracelet technology, it also adds a combination of colors and materials to fully reflect the brand’s design style that keeps pace with the times. Whether it is a realistic or geometric abstract expression, Serpenti perfectly combines Bulgari’s love for color, the selection of materials, the comfort of wearing, and unparalleled handmade skills. Serpenti not only respects the heritage of Italian culture and jewellery craftsmanship, but also exerts the spirit of snake-like persistence but continuous transformation, showing a unique attitude and meaning in different times.
Jewelry and Architecture Craftsmanship
One is a top jewellery brand that has inherited the essence of Roman culture for more than 130 years, and one is a challenge to the highest possibility of humans in architectural mechanics. When the flexible and serpentine snake climbs on the magnificent skyscraper, the meeting of Bulgari Serpenti and Taipei 101, but Said to be the perfect exchange of jewelry and building technology.
Encounters, like miracles, are always hard to come by. Serpenti’s installation of art lighting in Taipei 101 this time is arguably the most difficult of all time.
Serpenti snake-shaped artistic lighting is like the top jewelry inlaying process. 50,000 LED light links combine to create visual effects like snake scales. The light drawing design took half a year, because it requires full manual labor to install the lights, and the production process takes 2 Many months. The serpentine snakes around the outer wall of the podium on the 3rd to 5th floors. The area of the coil is more than 36 meters. Not only must the structure be calculated in advance with 5 times the stress (the force that the unit area can withstand). Four 120 tons are required on site. High-altitude crane can complete the operation. In addition, Taipei 101 has more bumps and sloping facades than ordinary buildings. The height of the decoration (46.3 meters) is converted into about 15 floors of a general building. It is the highest building in Serpenti. The wind resistance is extraordinary. Fourteen high-tension steel cables strengthened and fixed Serpenti serpentine art lighting with a total weight of 3700 kg, showing the difficulty of the snake on the wall.
Taipei 101 and Serpenti seem to have a rigid and flexible contrasting appearance, but they have similar connotations and the same rich cultural spirit. The former design is like a bamboo sprout, rising and flexible, symbolizing the endless meaning of traditional Chinese architecture. Not only is it the light of Taiwan’s architecture, it is also a cultural landmark; Serpenti is the essence of the Roman millennium culture and Bvlgari’s century-old craftsmanship, combined with each other, just like the top confrontation between Italian and Taiwanese culture and art.
Serpenti’s full range of theme exhibitions
The Bvlgari boutique in Taipei 101 Shopping Center will be synchronized with the lighting event, holding a ‘Serpenti Collection’ theme exhibition, displaying a series of classic creations inspired by Serpenti, including top jewelry, limited edition watches in Greater China, Bags and accessories of rare leather, and seven Vintage Serpenti antiques are exclusive to Taiwan, including the private exhibition of jewelry collected by the brand VIP. Serpenti shined inside and outside Taipei 101 for the first time, and met Taiwanese guests.