Three years ago, Jean-Frédéric Dufour was invited to be the CEO of Zenith, and he realized that a rare opportunity in his career came. Already. After serving as the CEO of Zenith, Du Fu, a soldier, defined the core value of ‘courage’ for the reviving brand. Zenith CEO Jean-Frédéric Dufour
    Some media refer to this company as the ‘Swiss’s best kept secret’ in the 20th century. Unlike some OEM luxury brands, they have 150 years of uninterrupted watch manufacturing experience and industry status. More than a hundred years ago, in its small town of Le Locle in the canton of Neuchtel in western Switzerland, one in 10 locals was a watchmaker from Zenith.
    Like most CEOs, Dover does what he loves and excels at. In Switzerland, a nation of all soldiers, he served as a tank pilot in the Army. In addition to his military career, he studied business and industrial science at the University of Geneva. After graduation, he worked in a number of watchmaking companies from production, marketing to management; this time it was his first time as CEO. His predecessor, the passionate Thierry Nataf, once pointed out to the media that Zenith’s timing tools are as exciting as innovative products like HDTV, Viagra, and Google Search.
    However, when the company prospered for 120 years, it suffered the impact of Japanese quartz watch technology. Nataf once admitted that when the mechanical watch returned, his company did not re-establish its brand in time, but became the hero behind the scenes, providing movements for other brands.
Zenith El Primero Movement
    It is understood that Zenith once provided its flagship product, the El Primero movement, to Rolex. The latter introduced the very successful Daytona series with what is known as the ‘best self-winding chronograph movement’ in the industry, and it was used until 2000 when they were able to produce the movement themselves. Here, buyers who are very familiar with the industry background will buy Zenith El Primero because they know that it is equivalent to buying a watch of the same quality as Rolex for half the price. This is why Nataf calls the company before the brand restructuring in 2001 a ‘sleeping beauty’.
    Waking up Sleeping Beauty is a beautiful fairy tale, and in fact the difficulty of reviving a brand is no less difficult for a CEO than starting a brand. To inherit Nataf’s mantle, Duffer had his own idea: the first thing he did after taking over was to bury himself in the company’s old paper pile. ‘I want to know why this company has survived the ups and downs of 150 years and still stands.’ Du Fu recalled in a recent interview with Fortune (Chinese version) in Shanghai. ‘If the history of a company is like a long river, what I do is go up against the current, turn up every stone, and look for small fish.’
Zenith El Primero Tourbillon
     Of course, the last thing he found among dusty documents and yellowish briefings was not the fish, but Colonel John Blashford-Snell, 74. The 20th-century adventurer has organized and led more than 100 dangerous expeditions. What interests Dover is whether to open a path in the jungle, cross the North Pole, or sail the world’s most dangerous river, Colonel Snell has been silently wearing an El Primero watch sponsored by Zenith. This almost became the longest and harshest watch durability test in history.
    Dover, also a military man, finally decided to make Colonel Brasford-Snell the company’s new product spokesperson; this is why the CEO later defined the first core value for the reviving brand: ‘Courage ‘. According to him, ‘If you get lost in the mountains between thousands of meters above sea level or in the jungles of the hinterland of Europe, courage and creativity are often needed to survive.’
Zenith Elite Ultrathin
    After that, Dover simplified the company’s existing series, leaving only the representative products with characteristics such as Elite, Academy and El Primero. He believes that the company that once reached the top is self-evident in terms of brand strength. Taking a step back, the company must have a solid after-sales service to solidify the brand value. During the interview, he mentioned a small story: Recently, an 18-year-old Nordic boy with a net name of ‘mickmo92’ accidentally obtained a Zenith watch made in 1973 and studied the watch repair manual of the 1950s by himself. . With the set of tools left by him, the boy actually repaired the watch after repeatedly disassembling, wiping, and reassembling it. Unfortunately, the dial and hands are badly damaged and need to be replaced. The boy wrote to Dover with an idea of ​​trying it out. What excites him is that not only did he receive a reply, but the company found out the dials and hands he needed decades ago from the storeroom and gave them to him.
    In the interview, Dover believed that successful products and designs should give users a pleasant experience, and as a CEO, they must have a strong industry and professional background in this field. Dover has been to China since the 1990s. He observed that many Chinese users believe that the price of luxury goods in the country of origin will be much lower than the price in the Chinese market, so many people will travel thousands of miles to lend business opportunities and travel opportunities. Go overseas to buy goods. Therefore, he pointed out that whether in Shanghai or Geneva, his company’s products must maintain strict and consistent prices. ‘Inconsistent prices in different regions may destroy an excellent brand.’ Du Fu said at the end of the interview.

The Steinmez Conference was founded in 2011 to help the public better understand and appreciate the charm of science. The conference has invited many astronauts, Nobel Laureates, and science, culture, art and Performers and lectures are performed by distinguished people in the music and other fields.

   Omega is proud to sponsor the Stephen Hawking Medal, one of the world’s most famous science communication awards, which has become a relentless pursuit of the brand.

   This year, the four winners of the award are Elon Musk, Brian Eno, the producer of the documentary Apollo 11, and witnessed the first human moon landing feat, the United States NASA legend Buzz Aldrin, he was awarded the ‘Lifetime Achievement Award’.

   In addition to the medal, each winner will also receive an Omega Speedmaster moon watch-‘the first Omega watch into space’. The watch has an original case design.

   Another legend from the Apollo moon landing program was present at the Steinmez Conference, namely, the Apollo 11 ground control center flight cabin correspondent, the ‘Apollo 16’ lunar cabin pilot, and Omega celebrities Ambassador Charlie Duke.

There are many styles of watches, and everyone has their own favorite style. When choosing a watch, many people will choose a watch according to their own mix. A small watch can not only reflect one’s character and taste, but also one’s value. Today, Watch House recommends three simple women’s mechanical watches for everyone.

160th Anniversary of Ebolus Zuls Automatic Series LGR9160-221BR Memorial Watch

Watch Series: Zuls Automatic
Movement type: automatic machinery
Case material: 316L stainless steel IP plating rose gold
Strap material: leather strap
Case diameter: 29 mm
Domestic public price: ￥ 8900
Watch details: 2671 self-winding movement, 38 hours of power reserve on the full chain.

Summary: When you see the watch on your wrist when dating, you can understand the taste and temperament of the other. Therefore, choosing a watch must not be sloppy. These three watches recommended for everyone today are relatively simple three-pin watches, which appear elegant and elegant on the wrist.

At Baselworld the previous year, Rolex launched the Oyster Perpetual Yacht-Master 40 with a rubber strap, and this year launched a gem-set model. The new model is crafted in 18ct eternal rose gold with a shiny black dial, and the two-way rotating scale is paved with colored gems and turquoise, and a triangular diamond is set at 12 o’clock. The Yacht-Master 40 is waterproof, accurate and reliable, reflecting Rolex’s inextricable bond with the marine industry since the 1950s. This watch is especially equipped with the innovative Oysterflex rubber strap developed and patented by Rolex.

   Colored gems, like rainbows, are very beautiful.

   The Yacht-Master 40 is equipped with an Oysterflex strap developed and patented by Rolex. This innovative design combines the ruggedness and reliability of a metal strap with the flexibility, comfort and beauty of a rubber strap. The subtlety of the strap is that the inner part is made of super-stretch metal sheet, while the outer layer is covered with high-performance black rubber injection molding, which is not easily affected under various environmental conditions and is durable. The Oyster strap is also equipped with an 18ct eternal rose gold oyster safety clasp to prevent accidental opening of the buckle.

   Like all Rolex watches, the Yacht-Master 40 is certified by Rolex in 2015. This unique title proves that the watch has successfully passed a series of tests by Rolex Labs, and its standard exceeds the standard and standard of watchmaking industry. The watch is tested only after it has been assembled to ensure that when it is worn, it can achieve the highest performance in terms of precision, power reserve, water resistance and automatic winding. The Rolex top chronometer precision timepiece, which is tested after the movement is installed in the case, has an average error of less than two seconds per day, which is more than twice as accurate as the average chronometer certified precision timepiece. The green seal is a symbol of top chronometer precision timepieces. Every Rolex watch is accompanied by this seal and comes with a global five-year warranty.

Laura Lan, a famous Chinese and Chinese critic of clocks and jewellery, the main author of ‘Large in Uppercase’, also specializes in the appreciation of mechanical watches. . Established ‘Attractive Studio’ to engage in professional copywriting, consulting, and lectures. We cannot ignore the existence of this earth, not just human beings. From ancient times to today, animals have always played an important role in the advancement of our lives, culture and civilization. Human ignorance and demandlessness were foreshadowed in the Old Testament stories of the Bible. When I was reading Bible stories as a child, my favorite stories in addition to the ‘Five Loaves and Two Fish’ story (New Testament) are ‘Noah’s Ark.’ The story of Noah’s Ark is that Jehovah sees people on the earth doing nothing evil. He was so annoyed that he decided to restore the order of the earth by the flood. Jehovah also chose Noah, the so-called ‘perfect man,’ on the ground at the time. The birds and beasts were loaded into a large ship made by his designated Noah, and after 40 days, the flood from the heavy rain receded and returned to the ground to continue living. ‘The Entry of the Animals into Noah’s Ark’ painted by Belgian painter Jan Brueghel. In this way, the myth story that the gods descended the water and then evacuated the animals by man-made boats has actually existed in every ancient civilization. The story of Noah’s Ark is also mentioned in the Quran. And in many Western and Central Asian paintings, there have been many works describing this event that has always existed in people’s imagination. According to the text of the Old Testament, Jehovah confessed that Noah was going to have flesh and flesh other than human beings. For example, animals, birds, and beasts were brought into the ship in pairs. Clean animals brought seven males and seven females, and unclean animals brought one male and one female, but it seems that Jehovah trusts Noah to discern the so-called cleanliness. With unclean animals. Van Cleef & Arpels created a series of animal jewelry works under the theme of Noah’s Ark. KOALAS brooch, white gold, yellow gold, round and baguette-cut diamonds, onyx, cabochon-cut emeralds and sapphires. Kangaroo brooch, yellow gold, diamonds, cabochon-cut black spinel. Raccoon brooch, white gold, rose gold, diamonds, onyx, manganese and pink tourmaline. No one was able to investigate how many animals Noah had brought with him, or which animals he brought with him, but one animal played an important role in this story: the pigeon. After 40 days and nights of heavy rain and flood, Noah released a pigeon to look for the land, and the pigeon returned an olive leaf, so Noah knew that he had to wait a few days. After the second release of the pigeon, the pigeon stopped flying. Back, it means that everyone can disembark. Jehovah also hung a rainbow in the sky to indicate that everything can be reborn, and Noah and the animals can disembark. So the dove symbolizes the meaning of ‘peace and hope’ in many cultures, especially in western culture. Pigeon brooch from Van Cleef & Arpels Noah’s Ark collection. Watching these animal-shaped jewels is a strange enjoyment. We are too ignorant about the animal world. We can only observe and interpret them from each other. Through this observation and artistic interpretation, the wonders that animals give us are so wonderful. . In the world of jewelry, every jewelry brand uses its own method to interpret the meaning and image of animals to human beings, and Van Cleef & Arpels always conveys a delicate and gentle meaning of peace, even if it is a lion. Under the interpretation of Van Cleef & Arpels, all the beasts are cartoon and friendly. Van Cleef & Arpels once created a lion pin. In many ancient paintings depicting the story of Noah’s Ark, elephants appear invariably. This giant mammal, which only appears in Asia and Africa, has been placed in the Western mythology in Western painting. It is depicted in the story. Van Cleef & Arpels used lapis lazuli and malachite with diamonds to outline the elephant’s head and head up with simple but detailed lines. Are the giant elephants walking into the ark happy or panic? Elephant brooch in the theme of Van Cleef & Arpels Noah’s Ark. At least under Van Cleef & Arpels’s creative ideas, the paired animals are moving in a quiet and joyful mood. They are not alone, they are God’s choices and they go to destiny with their companions. The other end. In this series, some of my favorite pairs of animal brooches are: a pair of deer made of serpentine wood and zirconium agate, surrounded by yellow corundum and orange aluminous garnet, rhythm and quiet are in this pair of deer The body is agile; the antelopes created by granite, emerald, and onyx depend on each other, not only because the antelope is a classic design that Van Cleef & Arpels has often used in animal jewelry creation for decades, but also because of the gesture of the antelope, it seems The impending flood will not affect the immortality of the world. A pair of deer brooches in snake wood. Antelope brooch based on granite. Sea lion brooch from Van Cleef & Arpels Noah’s Ark collection. The story of Noah’s Ark may foreshadow the harm caused by human ignorance to the earth, but also highlights the innocence and indisputability of the animals that live with us on this earth, in the immersive scene design of the famous stage installation master Robert Wilson In the thunder and lightning, the sound of rain, and the dark environment, we experienced rebirth and hope. We also saw the true meaning of life from the lovely jewelry animals of Van Cleef & Arpels, not created in destruction, but reborn in retention. It is to keep love and hope in all dangers forever. ‘Don Noah’s Ark meets Van Cleef & Arpels’ art installation experience site. The creation of people using animals as jewelry and ornaments has existed since ancient civilizations. The Romans began to use snake-shaped gold armbands to express their identity and status in the centuries before BC. Li’s contemporary interpretation has also become a kind of seductive and bold work. Regarding the creation of snakes, no one can match Bvlgari’s creativity. This scary creature is transformed into a jewelry show with a strong charm, achieving the most beautiful balance between realism and freehand. In the ‘Bulgari Spirit Snake Legend Exhibition’ in Chengdu Museum, we can see the various respects and artistic interpretations of snakes and creatures from ancient Chinese and Western civilizations, and we can see more comprehensively how Bulgari displays the snake-like gesture of Sona. , How to grasp the powerful force between mysterious boldness and fascinating charm. Bulgari’s ‘Spirit of the Snake’ exhibition at the Chengdu Museum. One of the most interesting exhibits is the Serpenti bracelet watch from 1955. Hundreds of gold fine beads are covered on the elastic bracelet. The snake tail and diamond snake capital are wonderful and detailed. This is from a Bulgari VIP For custom-made styles, Bvlgari uses a magical GoldSmith process to create a clever bracelet that can move every gold bead. To this day, I still think that Bvlgari is less in jewelry metalwork. Some people can surpass the brand. In 2018, the same design was reproduced in Bulgari’s high-end jewelry series. Today, few brands have done more research and creation on metalworking. Bulgari studied ancient Rome on metalworking. He is good at his own unique aesthetics and creativity, and only concentrates on the creation of jewelry in this animal form, and has become one of the master brands. Bvlgari is good at creating snake-shaped jewelry, jewelry, watches and more. Although the deep meanings and views of animals in Eastern and Western cultures are different, they also have an interactive effect in cultural exchanges. Cartier’s ‘Beyond the Boundary’ exhibition at the Beijing Palace Museum. Although there are hundreds of exhibits, I am surprised by the jewelry, ornaments and clocks created by Cartier in the late 1920s. Cartier made a brooch of Ssangyong in the 1920s. Retrograde carp clock, made by Cartier in 1925. Turtle clock, made by Cartier in 1928. Among them, the beast bracelet is most obviously influenced by the design of the ancient gold beast bracelet in ancient China. The beast bracelet created with jade, emerald, coral, agate and other materials is even more in the Art Deco era. The western countries express their desire for the Eastern world. They use a special eye to see the mysterious China, and then use their own design language to interpret Cartier’s style. Cartier’s Swiss Beast Bracelet (above), designed in 1928, should be from the ancient Chinese gold Swiss Beast Bracelet (below). Cartier describes most of the warm atmosphere of animals, flamingos, love birds, leopards and peacocks. In the world of jewelry, Cartier always seems to be so ‘reasonable’ domineering, the rich stack of gems and the design of wild lines, Cartier has its own unique animal world. Flamingo brooch, Cartier, 1940. In the ongoing exhibition of ‘Hejia Village Unearthed Cultural Relics’ in the Shaanxi Museum, I saw a gold-plated double-fox-pattern double-peach-shaped silver plate. Maybe Liaozhai has seen too much. I always think that the fox is a less decent animal. It can be recorded in the ‘Chao Ye Xun Zai’ in ‘Tai Ping Guang Ji’ of the Tang Dynasty: ‘Since the beginning of the Tang Dynasty, people have been affixed with fox gods, and sacrificed to beggars in their houses …’, I was surprised at the fox in the Tang Dynasty. It has the meanings of ‘blessing, suppressing evil, and benefiting from longevity.’ Unearthed cultural relics from the Tang Dynasty cellar in Hejiacun: gilt gold double fox pattern double peach-shaped silver plate. The craftsmanship from the Western Regions combined with China’s unique symbolic symbols, exquisite engraving, polishing and gold-making crafts make the pair of golden foxes looking up and down looking peaceful and happy. This reminds me of a small fox brooch seen in Van Cleef & Arpels’s IFC store in Shanghai. It is so petite and shy, like the one who really understands the so-called true love in the novel The Little Prince but cannot get a small one. The fox tamed by the prince. Van Cleef & Arpels fox brooch. In the creation of jewelry, we saw the exquisite craftsmanship, and also interpreted the fascination of various cultures, especially in the depiction of animal themes, all kinds of allegorical support and symbols, and the artistic character of animals in a simple but vivid way. The animal world brings us wisdom far beyond our imagination, and the animals created by jewelry also bring us deeper magical flavor. When Noah’s Ark met Van Cleef & Arpels [Exhibition location] Shanghai Contemporary Art Museum Hall 1 [Address] 200 Huayuangang Road, Huangpu District, Shanghai [Opening time] Every Tuesday to Sunday 11: 00 ~ 19: 00 (Admission is closed at 18:00) [Exhibition period] May 28, 2019 ~ July 12, 2019 Cartier • Palace Museum Craft and Restoration Special Exhibition Outside the Boundary [Exhibition Location] Beijing Palace Museum Wumen Exhibition Hall [ Opening time] 8: 30 ~ 17: 00 (Admission is closed at 16:10) [Exhibition period] June 1, 2019-July 31, 2019 SerpentiForm The Legend of the Bulgari Spirit Snake [Exhibition location] Chengdu Museum [Address] No. 1 Xiaohe Street, Qingyang District, Chengdu, Sichuan (west of Tianfu Square) [opening time] Every Tuesday to Sunday 9: 00-20: 30, stop after 19:30 Pavilion [Exhibition Period] April 30, 2019-August 25, 2019 ▼ Join the Loquat circle of friends ▼ Search for daxiedeluola Loquat micro-signal, enter the circle of Loquat’s circle of friends to communicate directly, and have the opportunity to join the loquat circle of friends and Fans chat about the topic of watch life.

Baselworld is an annual ‘Oscar’ feast in the watch industry. Every year, major brands, watch manufacturers and their respective media and watch lovers from the world are gathered. This watch exhibition will be given to the world Bring unexpected surprises and surprises. Below, please follow the real pictures of the front line of the Watch House, and appreciate the Bulgari Octo series watches, which highlight the brand’s commitment to innovative manufacturing, unique craftsmanship and superb watchmaking.

  Watch real shot show:

Unique geometric style, very recognizable.

Octo’s simple design highlights the brand’s personality.

  Extraordinary qualities give the Octo watch an extraordinary charm. Stunning architectural aesthetics, unique extreme personality, Octo watches completely subvert traditional concepts, invite the world to explore a new world, witness the top visual and spiritual feast, and get a new and extraordinary experience. Octo watches shine brightly in the vast galaxy of high-end watches.

  Watch details real shot display:

  The small seconds dial at 7 o’clock is highly recognizable.

Silver hollow hands, beautiful and atmospheric.

The platinum crown is embedded with ceramic, and the two materials collide.

The lugs are carefully polished, with sharp edges and corners.

From the side, the watch is very slim and easy to wear.

The strap has a delicate texture that is comfortable and beautiful to wear.

Black alligator leather strap with platinum pin buckle.
Movement is clearly visible through the transparent case back

Summary: At the same time, the special report team of the Watch House has also rushed to the site of the Basel Watch Fair to bring you the freshest and most current watch information. For more details about Baselworld 2015, please pay attention to our special report page. (Picture / text watch home Li Shuai)

  2015 Basel Watch Show Special Website:

Antiquorum’s auction on September 26 is an important collection of treasures: watches, pocket watches and clocks. This auction will open a wonderful autumn for watch collectors and enthusiasts around the world. There are three hundred treasures that will surely arouse your interest in bidding for the finest watches on the market. Previews will be held in Tokyo, Hong Kong, Beverly Hills and New York.
The most striking piece in the auction is an Audemars Piguet, Genève watch & mdash; ‘Jules Audemars-Tourbillon Répétition Minutes Chronographe,’ a three-minute stopwatch with tourbillon, reference number 26050PT, manufactured in 2006, July 2, 2007 Sold on the 15th. He is so exquisite and rare, this is a large minute repeater, a men’s watch made of platinum, a one-minute tourbillon adjuster, a round button stopwatch and registers.
Estimated selling price: $ 200,000 to $ 300,000

Source: Antiquorum
www.antiquorum.com

CITIZEN will participate in Milan Salone Milan Design Week as one of the global brand promotion activities. This global design industry event provides an exciting opportunity for people around the world to learn more about the CITIZEN brand. Promise-to create the future of watches.

 Since the company was founded in 1930, CITIZEN has been focusing on pushing the boundaries of watchmaking technology so that more people around the world can wear quality watches. In 1976, a key technological breakthrough was made on the basis of an innovative culture. This is the revolutionary light energy charging technology-light kinetic energy, which converts any light source into electricity to drive the watch. Eco-Drive completely eliminates the need to replace the battery, so that more people can enjoy wearing CITIZEN watches, which is exactly the most important mission in our corporate spirit. Turn ‘light’ into ‘time’ and explore a new ‘future’ together. Light kinetic energy promotes the concept of ‘time’ × ‘light’ × ‘future’.

 This world-class design event attracts more than 320,000 visitors from more than 160 countries. They have the opportunity to experience the spirit of the CITIZEN brand-working hard to build the future by exploring the relationship between light and time. This ‘installation art’ design was jointly developed by the famous architect Tsuyoshi Tane in Paris and CITIZEN’s own design team. To celebrate the theme of ‘light real time’, this device is composed of the watch’s main splint, which is the basic raw material for making watches. 80,000 main splints stand still in the air, creating an inspirational space for our exhibits in the Milan Three Years Centre showroom. The focal point is that a 1920s pocket watch will be on display alongside the latest models. This rare timepiece allows visitors to see the origin of CITIZEN. Combining our latest watch lineup and artistic installations, the entire exhibition strengthens the image of CITIZEN’s world-class brand, and hopes that visitors can better understand the charm of CITIZEN design and the essence of watchmaking technology.

 CITIZEN’s installation art at Milan Design Exhibition

Light instant

 ‘Time is light. Light in real time’ is the simplest concept we finally came up with from the inspiration of CITIZEN watch production: ‘light in time’. Light was produced by the Big Bang, and it was the beginning of the universe. Crossing the horizon, the rising sun embraces the earth in a halo, causing shadow shifts, seasonal changes, and moon phases. When humans discover these phenomena, we unknowingly develop the concept of time.

 CITIZEN is brave enough to accept the challenge to develop a watch that ‘turns light into time’ in line with the company’s philosophy-‘Make a watch for all citizens.’ Light Instant is a device of light and time. In the showroom of the Milan Three Years Center, we will display a grand space composed of 80,000 main splints, which are the structural devices of all watch components. There we can imagine a space orchestral music that fills the space with light, and conveys a feeling of light and time that humans have never experienced through the transmission of sound and light sources. In addition to the exhibits exhibited at the exhibition, from pocket watches (that is the origin of CITIZEN) to the latest watches that receive satellite signals, we hope that visitors can experience CITIZEN by seeking the answer: ‘what makes a watch’ duty of.

 ‘Time is light’. If there is no light, then there will be no time. Humans digitized time in the 20th century, measured it and continued to compress it, until we finally forget the relationship between it and light. Without light, we will never have the wonders of the universe, the rich resources of the earth, or the joy of life. ‘Light is time’-the action of summoning light to return to time is our attempt in ‘light in the 21st century’.

 CITIZEN Design Showcase Like Walking into the Time Corridor

CITIZEN actively promotes the concept of ‘time is light. Light is real time’, transforming the kinetic energy of light into time worn on the wrist.