Longines, a famous Swiss watch manufacturer, is honored to be the title partner and official timekeeper of the Longines FEI World Cup Jumping China League ™. The long-term support of this event has also deepened the global partnership between Longines and the International Equestrian Federation (FEI). The competition will be divided into three stages, which will be held from April 25 to 28, April 30 to May 3, and October 4 to 7 respectively.
2014 Longines FIFA venue obstacles World Cup China League
Longines is proud to open the partnership between the brand and the Longines International Horse Federation’s Obstacle World Cup China League, as a title partner and official timekeeper to provide timing technology for the event. In addition, Longines will present three key events on Sunday, April 27, Saturday, May 3, and Tuesday, October 7.
On-site guests co-started the countdown to the 2014 Longines International Horse Federation Field Obstacles World Cup China League (from left to right): Ms. Yang Shujuan, principal of the China Art Video School, Ms. Tian Hua, Deputy Director of the Equestrian Department of the Bicycle Fencing Sports Management Center of the State Administration of Sport, Longines Asia Pacific Ms. Elinda Cheng, District Sports Marketing Project Manager, Mr. Li Nianxi, Director of the Equestrian Department of the State Administration of Sport’s Bicycle Fencing Management Center and Secretary General of the China Equestrian Association, and Mr. Juan Carlos Capelli, Global Vice President and Marketing Director of Longines. Juan-Carlos Capelli), Mr. Yao Ge, Executive Vice Chairman and Secretary-General of the Beijing Equestrian Association, Mr. Christoph Johanning-Moellerhaus, Representative of the German EN GARDE Event Management Consulting Company, Ms. Chen Xin, General Manager of Huaxia New International Sports Entertainment Co., Ltd.
Mr. Juan Carlos Capelli, Global Vice President and Director of Marketing of Longines, signed a cooperation agreement with Ms. Chen Xin, General Manager of Huaxia New International Sports Entertainment Co., Ltd.
Longines also took the opportunity to elegantly present the Conquest Classic watch created by the brand for equestrian sports. The designated watch for this event is a Compaq stainless steel rose gold chronograph. This watch with a black dial is equipped with a Longines exclusive self-winding column-wheel movement. Like all models in the Compaq series, the back of this watch is equipped with a transparent sapphire crystal, giving a glimpse of the subtle operation of the machine.
Mr. Li Nianxi, Director of the Equestrian Department and General Secretary of the China Equestrian Association, Bicycle Fencing Management Center of the State General Administration of Sports, and Mr. Juan Carlos Capelli, Global Vice President and Director of Marketing of Longines
The relationship between Longines and equestrian sports can be traced back to 1878. At that time, the brand produced a chronograph that was recorded in history. The back of this stopwatch was engraved with a rider and his mount. In 1912, Longines cooperated with the International Equestrian Paralympics for the first time. Today, Longines participates more widely in various equestrian competitions, including obstacle course, flat horse race and endurance race.
Mr. Juan Carlos Capelli, Global Vice President and Marketing Director of Longines, speaks at a press conference
In terms of field obstacle races, Longines is the first top partner, official timekeeper and designated watch of the International Equestrian Federation, and it has named ‘Longines Rankings’. In addition, Longines provides professional timing services and actively becomes a partner of major top events, including the Longines International Equestrian Federation World Cup Obstacle Finals, Furusiyya FINA National Cup, Longines World Equestrian Championship Tour, Longines Hong Kong Equestrian Masters, Longines Speed Challenge in the Gucci Paris Equestrian Masters, Longines Equestrian Stadium Obstacle League, Longines Athena Onassis, Basel International Equestrian Obstacle Race and Hampton Equestrian Show .