Audemars Piguet Is Pleased To Welcome Brand Ambassador Lionel Messi To Visit The Brand Brassus Factory

Brassus, May 5, 2014, LeoMessi, the ‘Mr. Football of the World’ winner for four consecutive years, came to visit Audemars Piguet in Brassus plant. The Argentine star has been the ambassador for the Audemars Piguet brand since 2010. This visit gave him a deeper understanding of the haute horlogerie industry.

  Accompanied by Mr. François-Henry Bennahmias, Chief Executive Officer of Audemars Piguet, Lionel Messi visited the workshop where a limited edition watch named after him was born. Wearing the Audemars Piguet Royal Oak Messi Limited Edition commemorative watch (Royal OakLeoMessiLimitedEdition), he met the master craftsman who made this watch by himself. Lionel said: ‘I was impressed by the complexity of assembling the various parts of the watch. The number of those parts is so small, and it can be seen that assembling a watch requires a lot of energy, time and attention. force.’

  Messi is regarded as the best football player in the world today. He found that there is a lot in common between haute horlogerie and football. In particular, both require constant pursuit of perfection: ‘When making a watch, you need to Focus all your energy on it, you must focus on your goals, put everything behind you, and do your best to pursue perfect results. ‘
  In a few weeks, Lionel Messi will play for the Argentina World Cup in Brazil. As the captain of the national team, Lionel Messi will set a higher standard for himself, as the Audemars Piguet brand has always said: ‘To break the rules, create innovation’ (Tobreaktherules, you firstmasterthem).
  To learn more about the partnership between Audemars Piguet and Lionel Messi, please visit the following page: