From June 26th to 29th, 2014, the headquarter is located in Hamburg, Germany. The Perpetual Group, which has been committed to introducing European high-quality watch brands, will join hands with German military watch model Lang Kun Laco to reflect the passion of German quality Six major German wristwatches, such as Elysee in life, Braun, Germany’s top design, Nivrel, German watchmaking craftsmanship, Zeppelin, inspired by airship design, German classic entry-level watches, Burgmeister, etc. The watch brand group participated in the 25th China (Shenzhen) International Watch & Clock Exhibition (Germany Watch Group Booth: CTB-GP in Hall 1), which is known as ‘Basel of the East’. In addition to German watch’s own attractiveness, the German watch museum with an area of about 300 square meters, which is hosted by the Perpetual Group, will make every effort to create a unique pavilion full of German culture, so that consumers can better understand Germany and taste German. The extraordinary essence of the watch. During the exhibition, the Beide Group will also hold a number of activities such as the opening ceremony of the pavilion, boutique model shows, craft lectures, etc., to fully demonstrate the charm of German watches to watch enthusiasts through more live interaction.
Another highlight during the exhibition is the China-German Watch and Jewellery Association, which will be held at the opening ceremony of the German Pavilion in early 2014. It will be composed of representatives of China Watch Association, Shenzhen Watch Association, German Watch Association, Perpetual Group and German watch brands. Grand signing ceremony. Relevant leaders of the Ministry of Industry and Information Technology of the People’s Republic of China, the Shenzhen Economic and Trade Commission, the Shenzhen Watch and Clock Association, the senior management of the Bai Beide Group, and the CEOs of many German brands will attend the signing ceremony. The establishment of the Sino-German Watch and Jewellery Association marks a new level of Sino-German industry exchanges in watches and jewellery. It is expected that the China branch of the association will settle in Shenzhen. In the future, the Association will play its important role to build a bridge for communication and exchange between the two countries in the field of watches and jewellery. At the same time, it will more professionally recommend more high-quality German watch brands to Chinese consumers, making more and more People can appreciate the excellent quality made in Germany and experience the long history and culture of German watches. In addition, the Perpetual Group will also sign a memorandum of cooperation with multiple partners during the exhibition, determined to become the preferred partner for German watches to enter China.
This is the first large-scale full appearance of German watches in the Shenzhen Watch and Clock Fair, and it is also the second country to participate in the Watch and Clock Fair with a country group after the Swiss group. In recent years, with the Chinese consumers’ further understanding of the global watch market, the diversified needs of aesthetics, and German watches, known for their quality and value for money, have attracted more and more attention. From the modest appearance of German watches at the exhibition two years ago to the all-round gorgeous display this year, German watches have ushered in the ‘best era.’ ‘Toughness, Pursuit, Leading the Times’ is the message that the German Watch Group intends to convey to the Chinese market. With ‘toughness’ as the internal quality, complete adherence to perfect quality, turn ‘pursuit’ into driving force, continue to innovate in technology and design, and use this as a dual-core drive. Forever at the forefront of the times is the German watch standing on the global wrist The spiritual mission of the watch market.