Introduction To Zenith El Primero Chronograph

El Primero 1/10 second chronograph chronograph reflects the great return of the technical quality of the Zenith watch factory, which has created the brand’s success. The legendary El Primero movement is the world’s first automatic chronograph movement with a 1 / 10-second skip-second display, and no chronograph movement can match it today. It has the most advanced mechanical movement, with the most precise structure, and most other mechanical movements can beat up to 8 times per second. The movement exhibited in Basel achieved one of the most important technological advancements in the watch industry: it allowed people to see for themselves 1 / 10th of a second, that is, each extraordinary beating of this movement. This improvement has greatly improved the timing of the skip seconds function. The best record of watch quality is recorded in history.

The El Primero 1/10 second chronograph chronograph can show every movement of the movement. The central chronograph hand directly connected to the speed regulation mechanism beats every 1/10 second, showing the shortest time interval of the mechanical movement. Being able to time in such short time intervals is a great breakthrough. And being able to see clearly with the naked eye is another breakthrough. For this reason, ZENITH has greatly improved the timing standard of the skip seconds function. The dial is divided into 100 scales, and the chronograph hand rotates around the dial for 10 seconds. It can display 1/10 seconds accurately every step. For the wearer of this chronograph, the 1/10 second display is an easy-to-read fractional unit, while the traditional 1/8 second or 1/5 second display of the traditional skip seconds function is more difficult to read. With this watch, Zenith has once again established the brand’s leading position in the field of precision timing.

The chronograph worn on the wrist highlights extraordinary elegance. The perfectly harmonious case highlights the masculine qualities of this watch. Three counters consisting of a total chronograph and a second hand are arranged in a V-shape below the dial. The three counters have very different colors and can read the timing time very clearly. On the watch, ZENITH’s five-pointed star glitters, demonstrating the superior technology of this movement to show every beat.

Iwc Is About To Launch A Global Advertising Campaign In Partnership With Brand Ambassador Bradley Cooper

In April this year, IWC Schaffhausen will launch an image advertisement for the global channel together with well-known actor Bradley Cooper. This is the first time that Swiss fine watchmaker IWC has carried out such a comprehensive advertising campaign with a brand ambassador. This image ad was filmed in the desert of Los Angeles and featured Bradley Cooper riding on a motorcycle parked in front of a retro airplane-such a strong image: emphasizing the appeal of IWC Those who desire freedom, are unwilling to be restricted, and are willing to accept challenges. At the same time, this image advertisement also presents one of the most representative models of IWC Schaffhausen: the special edition of the large pilot watch ‘Little Prince’.

   At the Geneva Watchmaking Salon (SIHH) held in January this year, Schaffhausen IWC welcomed Bradley Cooper as the new brand ambassador. In cooperation with this well-known actor who has been nominated for four Oscars, a comprehensive advertising campaign is launched. This is the first time that Swiss fine watchmaker IWC has represented such a comprehensive and large-scale advertising campaign with a brand ambassador.

Bradley Cooper shoots new ad for IWC
   Bradley Cooper is no stranger to IWC: ‘I’ve been wearing IWC watches for the past fifteen years, so when the idea of ​​an advertising partnership was put forward, I felt like it was perfect for me. I am very excited and looking forward to such an idea, and I am also very happy to help realize the vision of IWC Chief Executive Officer Christopher. ‘Bradley Cooper has a bright personality and pioneering spirit , Self-confidence and vitality, perfectly reflects the core values ​​of IWC. ‘Through this advertising campaign, we continue to develop brand-centric emotional stories. Presenting our high-quality mechanical watches, such as the Pilot’s Watch collection, is no better than Bradley for a growing global customer base. ‘Bradley Cooper is a better partner,’ said Christoph Grainger-Herr, chief executive of IWC.

Bradley Cooper’s Big Pilot’s Watch Special Edition
Strong visual identity underlines the growing appeal of the brand
   This several-day image advertising photography was selected for shooting in the desert of the suburbs of Los Angeles, with Bradley Cooper as the core, and the spirit of adventure and longing for freedom, accompanied by him riding a heavy machine to cross desert. With such a widely told image of harmony, IWC issued a bold declaration to show its authenticity and originality, and to show that the brand strongly attracts people with an open mind, a spirit of curiosity and adventure, and fully enjoying life. This work was done by a Swiss photographer, Marco Grob, who has collaborated with several celebrities in the entertainment industry and is known for his portraits. Now he has impressive visual effects. .

Large Pilot’s Watch Special Edition Case Back
One of the most iconic IWC watches in Schaffhausen
   The most notable in this image ad is the special edition of the small prince watch (model IW501002) worn by Bradley Cooper. This watch has an impressive diameter of 46 mm, with a special edition iconic blue dial, to Anthony. A tribute to The Little Prince, the most famous literary work of Antoine de Saint-Exupéry. This watch is powered by IWC-manufactured 52110 movement, and is equipped with a Pellaton automatic winding system composed of ceramic components. It provides a 7-day power reserve with the power of two barrels, and is also equipped with anti-magnetic The soft iron inner shell can effectively resist the influence of external magnetic fields.

The Montblanc Timewalker Watch Showcases The Style Of Hollywood Superstars

Recently, the well-known Hollywood star and series ‘Twilight’ Taylor Lautner wore Montblanc TimeWalker Collection to attend the Twilight-Daybreak II London premiere Ying Li. Montblanc TimeWalker’s dynamic and bold character sets off the unique temperament of Taylor Lautner’s warmth and handsomeness.

Hollywood star Taylor Lautner wears Montblanc TimeWalker watch at the London premiere of ‘Twilight-Daybreak II’
    The old Hollywood superstar Sylvester Stallone wears the Montblanc TimeWalker Collection to show the elegance and charm of its mature men, which coincides with the classic nature of Timewalker.

Hollywood veteran superstar Sylvester Stallone wears Montblanc TimeWalker series and takes photos with Montblanc Global CEO Lutz Bethge at Montblanc headquarters

(Pictured from left to right) Thomas Schnädter, German CEO of Montblanc International, Lutz Bethge, global CEO of Montblanc, Sylvester Stallone, a veteran Hollywood star, Ingrid Roosen-Trinks, director of the Montblanc Cultural Foundation — –