Audemars Piguet Celebrates Montreux Jazz Festival

Montreux July 4, 2013-In 2010, Audemars Piguet, Voices of Montreux, and the Federal Institute of Technology of Lausanne (EPFL) united as one to support the late Claude Nobs (Claude Nobs) The precious materials of the Montreux Jazz Festival were digitized, restored and preserved. Thousands of hours of world-class musician record collection has now become the first audiovisual library recognized by UNESCO as part of its ‘World Memory Project’, contributing to the protection of the world’s intangible heritage.

   To ensure the legacy of Claude Nobbs continues, its partner Thierry Amsallem announced the creation of the Claude Nobbs Foundation, whose goal is to protect and make more people accessible to this Priceless collection, which contains almost half a century of music history, with 5,000 hours of live recordings.

   For Audemars Piguet, the Voice of Montreux Digital Project fits perfectly with its own brand value, which preserves its long history and tradition in fine watchmaking for future generations in the Jurassic Valley. Regarding this cooperation, François-Henry Bennahmias, Chief Executive Officer of Audemars Piguet, said: ‘Claude Nobus’s most important achievement in his life has been to promote this project. He is a loyal friend of Audemars Piguet, and we are glad to participate from this level This project. What’s more, we are proud to support this project, and we will transform this unique heritage into an enduring first-class digital resource. ‘

   Claude Nobs is a dreamer who values ​​the world of music very much. To this end he founded the Montreux Jazz Festival, which has become a custom in Sweden and the world. As with all great ideas, before Claude Nobs succeeded in persuading television stations to record concerts, he spent a lot of energy on persuasion and perseverance. His vision is to leave a musical legacy for future generations. When Claude heard that Swiss television was going to wash out the early materials, he bought those materials back from the television, and since then he personally confirmed that all concerts were recorded and filmed. This legacy consists of approximately 5,000 hours of live audiovisual recordings, including nearly half a century of festival history from 1967 to 2012, forming a unique collection that Quincy Jones describes as ‘ Proof of the most important musical history including jazz, blues and rock ‘.