Creation Of Yuxin, Dating And Modeling Jaeger-lecoultre And Shanghai International Film Festival Went Together For A Total Of Eight Years

On June 16, 2018, Jaeger-LeCoultre, a Swiss watchmaker and the 21st Shanghai International Film Festival, joined hands for the eighth time to attend this grand event. As an official partner, Jaeger-LeCoultre will host charity dinners and theme exhibitions at the Expo Creative Show during the film festival, and invest in classic Chinese film restoration projects through charity auctions. The Jaeger-LeCoultre Filmmaker Honor Award, which was born at the Venice International Film Festival, will enter China for the first time this year to pay tribute to Chinese filmmakers who have brought breakthroughs in film art. Film and watchmaking are all about the creation of time and the preservation of style. Their fascination comes from the thickness of time and the temperature of the heart. At the 185th anniversary of the brand’s birth, Jaeger-LeCoultre upholds the spirit and pursuit of fine watchmaking, pays tribute to the art of cinema, the stars flow, and the eight-day cycle alternates day and night, and guests from all over the world join in.

The thirteenth restoration of the movie ‘Soul of Painting’ poster

  Ingenuity gathers, stars shine
  The 21st Shanghai International Film Festival coincides with the 185th anniversary of the birth of Jaeger-LeCoultre. It is also an eight-year agreement between the two. Honor to the Creator has always been the spiritual pillar of Jaeger-LeCoultre. Jaeger-LeCoultre also extends this spirit from the world of superb timepieces, and composes legendary chapters with creative artists in the film world with the same magic. The film tells the story through the lens. The story of a watch, about the origin, history, personality and culture of the brand, with the story and memories given by the owner of the watch. Jaeger-LeCoultre released the Rendez-Vous dating women’s watch series as early as the 15th Shanghai International Film Festival. This new Rendez-Vous Night & Day date and night display watch-a tribute to the limited edition of light and shadow shining in Shanghai The International Film Festival is on display at the theme exhibition. This watch is limited to 100 pieces, with a diamond-studded rose gold case, a delicate white dial and a day and night display with a touch of faint red, just like a soft light flowing around the wrist. It not only carries the skills of fine watchmaking, but also the embodiment of charming women.

Jaeger-LeCoultre Rendez-Vous Night & Day

Jaeger-LeCoultre Rendez-Vous Night & Day

Jaeger-LeCoultre Rendez-Vous Night & Day

Jaeger-LeCoultre Rendez-Vous Night & Day

  Not only that, the theme exhibition also includes the brand new member Beibei series, as well as the Master series, Reverso series of classic watches, and there are antique models from the Jaeger-LeCoultre workshop in Ru Valley, Switzerland. Fine jewellery watches are icing on the cake. Wisdom is united in the form of craftsmanship, and the agility of life is given to each timepiece. Brand watchmakers will be present at the exhibition site to show Jaeger-LeCoultre’s superb craftsmanship, allowing us to witness how a sophisticated watch takes shape in a pair of clever hands. The watchmaker’s attention to craftsmanship is as quiet and low-key as the Jaeger-LeCoultre workshop in the Swiss valley of Switzerland since 1833. Inside the workshop is a rational world clinging to precision and complexity, silent and orderly. It is here that more than 400 patents and more than 1,200 self-produced movements have been born, which have made a glorious moment in the history of watchmaking. Today, the spirit of ingenuity that has been passed down for 185 years is spreading in the side of Shencheng.
  Movie Dream, Honor
  Over the past decade, Jaeger-LeCoultre has worked closely with the world’s most prestigious film festivals. To pay tribute to the talents of filmmakers, Jaeger-LeCoultre founded the Glory to the Filmmaker Award at the Venice International Film Festival in recognition of filmmakers who have ‘made outstanding contributions to the development of contemporary cinema’. Filmmakers who have won the Glory to the Filmmaker Award during the previous Venice International Film Festival include Takeshi Kitano, Sylvester Stallone, Al Pacino (Al Pacino) and so on. In 2018, the Jaeger-LeCoultre Filmmaker’s Honor Award shines on the Shanghai International Film Festival for the first time, helps the development of the Chinese film industry, and pays tribute to the creators who tirelessly create. At this event, one and the first Chinese filmmaker won the Glory to the Filmmaker Award, which not only recognizes his outstanding achievements in film art creation, but also finds common values ​​and missions with the brand : Time flies, leaving the eternity of the classics. Only the source of creative power is endless.

21st Shanghai International Film Festival Filmmaker Honor Award Trophy

Jaeger-LeCoultre Reverso watch-engraved on the back of the 21st Shanghai International Film Festival filmmaker honor award

  The stars circulate, achieve eternity, and share the light of creation with Jaeger-LeCoultre.