HUBLOT, a well-known Swiss watchmaking brand, has joined hands with Kevin Pietersen and SORAI (SaveOurRhinosAfricaandIndia) to work together to protect endangered rhinos. It is imperative for the entire planet and our children and grandchildren to save this large herbivorous mammal that lives in Africa and Asia. Today, Hublot brand ambassador and retired international cricket star Kevin Peterson can finally devote himself to his passion for rhino protection. Hublot CEO Ricardo Guadalupe officially opened friendly cooperation with Kevin Peterson in South Africa. In order to highlight the brand’s commitment to rhino protection, Hublot officially launched the BigBangUnicoSORAI watch. Most of the watch sales will be donated directly to CareforWild and SouthAfrican National Parks. For charitable purposes, the former will be used to care for and protect ‘orphan’ rhino cubs, while the latter will be used to enhance their ability to use airborne thermal smart tools for night surveillance. By purchasing this watch, 100 customers will participate in the great cause of Hublot under the recommendation of the SORAI organization.
Rhinos are hunted for high-value rhino horns. In this case, two-thirds of the world’s rhino species may be extinct in our lifetime. To prevent this tragedy, Kevin Peterson actively supports the team of experts in rescue and care of rhino cubs who have been abandoned, injured or become ‘orphans’ and returned to the wild as soon as they are healthy. More than 80% of rhinos in the world live in South Africa, so most rhino poaching incidents occur in South Africa’s Kruger National Park.
At present, there are about 28,000 rhinos in the world, which is 23 times less than the number of African elephants! One of the main threats they face is poaching. Although governments have taken important steps to protect rhinos by enacting regulations, advocating to consumers and changing their behavior remains a key challenge in combating poaching. I would be very happy if Hublot could help raise public awareness of rhino protection. -Ricardo Guadalupe, CEO of Hublot
There are five types of rhinoceros on the planet: black rhinoceros and white rhinoceros live on the African continent, while Sumatran rhinoceros, Java rhinoceros and Indian rhinoceros inhabit tropical rainforests and swamps in Asia. The International Union for Conservation of Nature lists black rhinos, Java rhinos, and Sumatran rhinos as ‘extremely endangered’ species, white rhinos as ‘near-endangered’ species, and Indian rhinos as ‘vulnerable’ species. I was shocked by the barbaric acts they faced. Protecting rhinos is an urgent task, and Hublot’s support for this cause will play a pivotal role. The faster we act, the more rhinos we can save. ——Kevin Peterson Founder of SORAI
Action by Kevin Peterson-SORAI
Hublot, a well-known Swiss watch brand, joins hands with Kevin Pietersen and SORAI (SaveOurRhinosAfricaandIndia) to work to protect endangered rhinos
Kevin Pittson is passionate about rhino protection, so for him, after ending his brilliant cricket career, it is logical to devote himself to this important cause. He founded the SORAI organization in 2018 to support institutions including rangers, nutritionists, ecologists, and other field experts. These agencies work daily to rescue, care for and ensure the full recovery of every mammal found in Asia and Africa. This global initiative aims to raise public awareness of rhino protection and to change public behavior through propaganda and teaching. At the same time, the project also raises funds for the resources and equipment needed for rhino conservation, monitoring, and care activities to continue the necessary work.
As a symbol of this collaboration, the ceramic dial of this 45mm watch is made of sandy shades from the magnificent African jungle and decorated with a delicate white rhino pattern. The model is equipped with the same color NATO strap, and a camouflage-style spare rubber strap is provided to fully demonstrate its personality. Thanks to the application of the selective vulcanization technology, the decorative patterns in the watch have a very long-lasting color, with a pattern accuracy of one tenth of a millimeter, creating a precedent in the watchmaking world. This special BigBangUnicoSORAI watch will be limited to 100 pieces.
At the Conference of the Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) in Geneva last August, poaching and illegal rhino horn trade became one of the topics of debate, demonstrating the urgent need for action to protect rhinos . We have to race against time and always take action before poachers. The use of innovative technologies such as thermal intelligence allows surveillance teams to act before poachers. We are proud and delighted to be able to support the Kevin Peterson’s SORAI Foundation in achieving the goals of benefiting future generations and maintaining global species diversity. -Ricardo Guadalupe, CEO of Hublot
The world’s largest rhino sanctuary
CareforWild, founded by Petronel Nieuwoudt in 2001, is currently the world’s largest rhino orphanage and shelter. The organization was created to ensure the continuation of these rhino species for the benefit of future generations. If the parents of rhino cubs are killed as a result of poaching, their chances of survival are almost zero. CareforWild is committed to ensuring a safe environment for these ‘orphan’ rhino cubs while protecting them while helping them thrive. It covers 7×24 hours of video surveillance and communication networks, monitored by mobile devices, aerial aids, and dogs and their trained poachers.
South African National Park Service
Established in 1926, it manages 19 national parks in South Africa, including the magnificent Kruger National Park, which covers an area of 20,000 square kilometers and is a free habitat for wildlife. Thanks to these funding support, the South African National Park Service will be able to use nighttime onboard thermal intelligence technology as an additional effective measure to combat poaching. In this way, the relevant team of the South African National Park Service can locate the rhinos and intervene more quickly to protect as many mammals that have been hunted for the valuable rhino horns as possible.
Big Bang SORAI watch
Limited collection of 100 pieces
Microblasted beige ceramic
Diameter: 45 mm
Thickness: 15.45 mm
Water resistance: 10 ATM (100 meters)
Micro-bead blasted beige ceramic, engraved ‘LIMITED EDITION’ and
XX / 100 words
Microblasted beige ceramic
9 o’clock inlaid with matte beige hollow ‘LIYONGBO’ decoration
Beige lacquered scale with white luminous effect
HUB1242: Self-winding chronograph movement made by UNICO
Vibration frequency: 4 Hz (28,800 times per hour)
Power reserve: 72 hours
Number of components: 330
Number of jewels: 38
Strap & Buckle
Black rubber with camouflage or beige Velcro strap
Black PVD-coated titanium folding clasp with black ceramic inserts