Rolex Joins Forces With Formula 1® China To Start

Shanghai, April 9, 2015-Rolex, the long-time luxury Swiss watch brand, celebrates its third consecutive year of partnership with Formula 1®, further highlighting the Rolex brand’s adventurous spirit and craftsmanship , And a determined will to push the limits of technology. With superb technical performance and top-level expertise, Rolex continues to push the limits in the watch industry and the motorsport world.
   Rolex’s close connection to motorsport and speed goes back to the 1930s, while Rolex’s global partnership with Formula 1® demonstrates Rolex’s unique way of thinking, constantly pursuing perfection in design, and striving to provide top-notch excellence. Best quality and performance. The Rolex Oyster watch is the best proof of this innovative power, showing its prestige and reputation and the high-quality engineering technology behind it. Formula 1® has entered a new and exciting era of racing. Teams have developed a number of high-performance cars, and in this respect, they can complement the Rolex watches.
   Rolex celebrates the start of the 2015 FIA Formula One World Championship ™ as the title sponsor of FORMULA 1 AUSTRALIAN GRAND PRIX. Rolex’s special relationship with the first Grand Prix ™ of the season not only shows Rolex’s enthusiasm for supporting top motorsport events, but also demonstrates its long-term commitment to be a Formula 1® global partner and race timepiece. The 2015 FORMULA 1 CHINESE GRAND PRIX is about to begin. This popular world-class event has welcomed the Formula 1® team, drivers, sponsors and motorsport enthusiasts in Shanghai, staged another exciting race.
   Mr. Arnaud Boetsch, Rolex’s Director of Brand Communications and Image, said: ‘Rolex has continued its prestigious partnership with top motorsports. After two years of continuous collaboration with Formula 1®, we are honored to be able to As the AUSTRALIAN GRAND PRIX title sponsor, start our cooperation with the 2015 FIA Formula One World Championship ™, and I am also glad to be here in China and Shanghai last weekend. ‘
   ‘The collaboration between Rolex and top motorsport events brings the two brands together. Both maintain the same passion for performance, quality and excellence, and strive to push the boundaries of technology. Adhering to the brand’s pioneering spirit, Rolex will continue to explore new areas, Explore the impossibility and underline the spirit of creation that runs through the entire brand. ‘
About Formula 1®
   Established in 1950, Formula 1® is the world’s most prestigious motorsport competition and the most popular annual sporting event. In 2014, Formula 1® attracted 425 million independent TV viewers from more than 200 regions of the world. The 19 games of the 2015 FIA Formula One World Championship® will be held from March to November and will run across 19 countries on five continents. Formula One World Championship Limited is part of the Formula One Group, founded by its chief executive Bernie Ecclestone and has exclusive commercial rights to the FIA ​​Formula One World Championship ™.