Thirty Years Of Charm 2017 Baselword Chanel New Products Summary

Chanel’s time charm started in 1987. From the first watch, Première, to the landmark J12, from Mademoiselle Privé, which condenses traditional fine watchmaking, to Boy • Friend, which reinvents the neutral model of ladies’ watches, from Monsieur de Chanel, equipped with the first homemade movement To the Première Camellia skeletonized watch, which combines bold creativity and top technology, Chanel has demonstrated superb watchmaking skills.
Chanel Premier Tourbillon watch

   In 1987, Chanel launched PREMIÈRE, the first classic watch specially made for women. Its octagonal dial design is inspired by the shape of the N ° 5 perfume bottle cap and the iconic silhouette of Paris’s Fontaine Place. For 30 years, it has become a classic in the field of fine watchmaking. The Chanel Première floating tourbillon watch, which interprets complex functions in the shape of camellia, appeared again at the ‘Basel Watch Fair’. This time, in addition to the camellia-shaped tourbillon movement with diamond inlay, it was also in a white 18K gold case and watch. A total of 85 baguette-cut rubies are on the crown. On the black high-tech precision ceramic dial, a silver-white camellia blooms. This is Chanel’s innovation and breakthrough in the field of fine watchmaking, showing Chanel’s infinite pursuit of creativity and technology.
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   In 2000, the J12 watch pioneered the bold use of high-tech precision ceramics, and since then high-tech precision ceramics have become a precious watchmaking material. The first J12 was born with a shining black space. In 2003, a pure white flawless J12 white watch was launched. ’12’ soon became one of Chanel’s lucky numbers. Today, 17 years after the introduction of the J12 watch, Chanel continues to introduce new things: matte design, limited creations, and even the world’s unique collection of watches, as a tribute to this classic watch.
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   The Chanel BOY • FRIEND series watches are handsome and attractive watches, especially for women. The carved strap woven from fine steel wire demonstrates Chanel’s superb watchmaking technology: in order to highlight the rich layer of tweed fabric, the fine texture is accurately and deeply pressed on the strap; at the same time, the strap is maintained Excellent flexibility to ensure comfort when worn. It can take months to make such a strap perfect. Thanks to the craftsmanship of the craftsman, the edge of the strap combines the design elements of knitting and piping, highlighting the outline of the TWEED strap. This is exactly the same as the knit design of the edge of the pockets and cuffs of the Chanel jacket.
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   At the 30th anniversary of the PREMIÈRE series of watches, Chanel added new products in the field of fine watchmaking, presenting a new PREMIÈRE Camellia skeleton watch. This remarkable watch is equipped with Chanel’s second self-made movement, Calibre 2, and the geometric hollow structure sculpts the smart elegance of camellia. The dark black hollow movement is inlaid with selected gemstones, unique and ingenious, which explains another classic element of the brand. The Calibre 2 movement was originally conceived by the creative studio at Place Vendôme in Paris and then conceived, developed, deployed and assembled by Chanel’s Swiss watch factory Châtelain. Its ingenious concept and design underscore the brand’s relentless pursuit of unlimited creativity.
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PRIVÉ watch

   The “MADEMOISELLE PRIVÉ” jewellery watch series unveiled the mystery of Ms. Chanel’s private world, showing people the iconic symbols she loved and the indispensable important elements in life. This collection, created by the best enamel technicians, sculptors and gem inlayers, combines the fine craftsmanship of fine watchmaking and fine jewelry to write another glorious chapter for Chanel’s creative watchmaking legend, highlighting the brand’s unparalleled Handicraft heritage and superb skills.
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   The MONSIEUR de CHANEL watch is equipped with Chanel’s first self-made fine watchmaking movement CALIBRE 1. It is equipped with two functions of instantaneous hour jumping and flyback minute hand, which is extraordinary and restrained and low-key. Choose the dual complication function, with the digital hour display and the extremely simple and quiet case, everything seems self-evident. With this watch, Chanel interprets the unique concept of the resolute beauty of men’s watches.
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  Baselword 2017 will present us with a beautiful and unique visual feast. We look forward to the report group in front of the Watch House to bring us more exciting content. For more details, please click

   Watch House Basel Watches and Jewellery Show Live Feature: