If you are a senior watch lover, then you must know that in January of each year, an international watch exhibition will be held in Switzerland as scheduled, referred to as SIHH, which is what we call Geneva Haute Horlogerie. salon. This year, as one of the media invited to participate in China, Watch House once again set foot on the land of Geneva. This is also my first time to see a watch exhibition in Switzerland. I might as well share my ‘SIHH first experience’ with you.
Inside the SIHH 2019
I played as the “House of Watches” in the “Old Man” of the Geneva team. For this exhibition, I started to prepare early. Listen to my colleague, the invited media of the show is mainly in accordance with the process established by the show, daily classes at different brands, as long as you bring your brain, preferably with pen and paper (also mobile phones, computers) to learn So let me not be too nervous.
2019 SIHH site
This year’s SIHH runs from January 14th to 18th for 4 days. A total of 18 fine watch brands and 17 independent watchmaker brands participated. Before setting off, first do some homework, such as which brands have released new product news before the show, which brands have what hot topics to watch this year …
Flights to Switzerland
After a dozen-hour flight, we successfully arrived in Switzerland. Other media departing from Beijing were not so lucky, the plane was delayed, and the luggage was lost … but fortunately we arrived in Switzerland, the watch country. Want to ask my first impression of Switzerland?
‘Comfortable, physically and mentally comfortable.’
The air is refreshingly cool and refreshing, even on cloudy days, but the snowy mountains in the distance are still amazing; the staff on the ground are very polite, and the right smile (very professional) will not make you feel uncomfortable. I do n’t mean foreign moons, but Switzerland is indeed one of the countries with a higher global life and happiness index.
Geneva street, Switzerland
The day after we arrived, the exhibition opened as scheduled. Arriving at the exhibition hall, media from all over the world gathered in SIHH. To this end, the organizer has a media rest area in the exhibition hall. In addition to the dedicated work area, there are also places for everyone to rest, eat breakfast, lunch and even drink.
2019 SIHH Showroom
Eat shrimp for 3 consecutive days in Geneva
My first reaction was-wow!
Many people, many familiar and unfamiliar faces, there are brand leaders we have seen in the news, or old faces that have been seen in private. On the first day, in addition to recording the live video (you can go to the watch home Geneva watch exhibition video classification to watch the live video), there is also a brand event that I need to attend alone. In addition, I have to talk to my colleagues about the key models of the new product in the form of videos to explain to everyone (requires post-dubbing).
Uninterrupted New Product Sharing
We need to bring you the fastest exhibition information, new exhibition information, which means that we must first return the on-site data to China, the difference between Geneva and Beijing time is 7 hours, how to ensure the quality, To ensure speed, we have to keep recording, digest, and output.
Media at the launch site
New products launched by Panerai at this SIHH
Independent watch brands are sharing their new products
New, not just new
Every year, as the vane of Swiss watchmaking, the Geneva International Watch Fair is an international watch fair that loves watchmaking and people in the industry. Beginning next year, the Geneva watch fair will be held ‘synchronously’ (just next to) the Basel watch fair. Even under the trend of ‘consumption degradation’ in the general environment, for the watchmaking industry and brands, everything has just begun. Whether it is the consumption trend or changes in people’s consumption habits and classes, for these watchmaking brands, there are Very big impact.
Henry Moser’s Concept Sheet
Here we can not only see newer and more eye-catching brand new products, but also understand the brand’s changes in development direction and connotation. Environmental protection, new ideas, cross-border cooperation, adherence to tradition … This is like a kaleidoscope, as long as you open your eyes, you can see more.
IWC exhibition hall
Lange watch showroom
Richard Mill Hall
At SIHH, each brand’s showroom has its own style, and they arrange their new year’s showroom with the main series and models. For example, this year IWC’s main pilot series, they can see a very large aircraft in their showroom. Richard Mills launched 10 new watches this year that are also related to sweetness, fruit, and candy, so their showroom is decorated in cute pink, and there are elements such as lollipops and marshmallows hanging.
Of course, everyone has learned more about the new products and new concepts of various brands from the reports that have been overwhelming during our exhibition, and I don’t need to repeat them here. What Switzerland is a “watch country” is also one of the main reasons I want to share what I see here. During the exhibition, I took a break and went to the Patek Philippe History Museum in Geneva.
Entrance to Patek Philippe History Museum
Here, with us at the door waiting to enter is a group of children who seem to be only 4 or 5 years old. They were led by the teacher to study a history museum of watchmaking brands. I have been educated with watch-related knowledge since childhood.
Children waiting to enter the museum
If Ru Gushua is the cradle of Swiss watchmaking companies, then after the watchmaking brand is born, how to ‘find it’ is simply not enough to continuously launch new products and organize exhibitions. They incorporated watchmaking into their education and told their children what watchmaking meant to Swiss people from an early age.
Watchmakers still working in Patek Philippe Museum
Movements in the Patek Philippe Museum
From history to modernity, Switzerland, as the birthplace of watchmaking, is sparing no effort to promote and protect their culture. This is the first time that I have come to watch exhibitions in Switzerland for the first time. Everything here seems to be born for watchmaking. Everyone is making their own efforts for watchmaking and protection. Maybe when we learn the watchmaking technology of others, we first learn and understand their watchmaking history, a watchmaking concept deeply rooted in blood.